Proximo Releases Two New Texas Ads Highlighting Fight to Make Health Care More Affordable for Latino Families
Part of Proximo's $1 million statewide education campaign, the new ads urge Rep. Vicente Gonzalez to continue fighting for Texas families and supporting the Health Care Affordability Act (H.R. 247)
WASHINGTON, D.C. — Proximo, a Latino-led nonprofit dedicated to educating and empowering the Latino community, today announced the release of two new TV and digital advertisements as part of its $1 million Texas campaign highlighting legislation that advances opportunity, affordability, and accountability for Latino families.
The new ads, "Earned" and "Pagarlo," spotlight Rep. Vicente Gonzalez's support for H.R. 247, the Health Care Affordability Act, and encourage him to continue fighting to lower health care costs for working families across Texas and the country.
The ads are the latest phase of Proximo's Texas paid media campaign highlighting Rep. Vicente Gonzalez’s work and continue the organization's effort to educate Latino communities about federal legislation that impacts their everyday lives.
The campaign follows Proximo's recent announcement endorsing six House bills that advance opportunity, affordability, and accountability for the Latino community. Together, these legislative priorities reflect Proximo's commitment to educating Latino voters about the policies and elected leaders working to strengthen economic security, improve access to affordable health care, and create greater opportunity for families across the country. Learn more about Proximo's endorsed legislation here.
"Earned" and "Pagarlo" are part of Proximo's broader $1 million television and digital advertising campaign in Texas, which highlights House legislation the organization has endorsed and encourages greater awareness of policies that matter most to Latino communities. The campaign launched with "Stood by Me," highlighting Rep. Gonzalez's work supporting veterans and veteran-owned small businesses.
About Proximo
Proximo is a Latino-led nonprofit 501(c)(4) dedicated to uplifting and empowering the Latino community with the knowledge and tools to shape what's next for our democracy. We believe that educating Latinos about policy and those fighting for them strengthens our community and our country.
Too often, Latinos have been left behind by outdated policies and stale outreach. Proximo advocates for issues that will advance our democracy and uplift the Latino community. We meet Latinos where they are by focusing on Latino values and cultura. By creating cutting-edge, authentic content, Proximo shares timely information about current events and policy, combats misinformation, inspires civic participation, and builds the leadership and power necessary for a more prosperous and representative future.
Hard work, family, and community are core Latino values. Proximo prioritizes these values and the issues that will uplift our community and our democracy, including economic prosperity, affordable health care, quality education, and community safety.