Proximo Launches $1 Million Ad Campaign in Texas Highlighting Legislation to Deliver for Latino Veterans and Families
First ad, “Stood by Me,” highlights Rep. Vicente Gonzalez’s efforts to support veterans and strengthen veteran-owned small businesses through the Veterans Member Business Loan Act
WASHINGTON, D.C. — Proximo, a Latino-led 501(c)(4) nonprofit dedicated to empowering the Latino community with the knowledge and tools to shape what’s next for our democracy, today announced the launch of a $1 million TV and digital advertising campaign in Texas to educate Latino voters about key legislation in the U.S. House of Representatives and identify lawmakers championing legislation that impact their families and communities. The campaign will include English and Spanish ads highlighting how Rep. Vicente Gonzalez is fighting for legislation that matters greatly to Latino communities and will run in July and August.
The first ad of the campaign, “Stood by Me,” highlights and applauds the work of Rep. Vicente Gonzalez (TX-34) on legislation to support America’s veterans, including his leadership on H.R. 507, the Veterans Member Business Loan Act, which would help expand access to capital for veteran-owned small businesses.
The campaign follows Proximo’s recent announcement that it endorsed six House bills focused on advancing opportunity, affordability, and accountability for the Latino community. The endorsed legislation addresses priorities important to Latino families, including affordable health care, economic opportunity, homeownership, support for veterans, protecting fundamental freedoms, and strengthening trust in government.
The first ad, “Stood by Me,” features a veteran sharing his experience with Rep. Vicente Gonzalez’s efforts in Congress to support those who have served, including his work to cut through bureaucratic barriers, improve care for veterans, and invest in veteran-owned businesses.
“Stood by Me” Transcript
I was with the First Air Cavalry Division.
I was very proud to stand for my country.
Vicente Gonzalez is really a one-of-a-kind Congressman.
He stood by me.
Gonzalez wrote the “Repatriate Our Patriots Act” to protect those who bravely served our country.And Gonzalez fought for more investment in veteran-owned small businesses.
He cut through bureaucratic red tape to get veterans like me better care that we need and deserve.And Gonzalez fought for more investment in veteran-owned small businesses – right here.
Tell Vicente Gonzalez to keep standing strong for veterans.
About Proximo
Proximo is a Latino-led 501(c)(4) nonprofit dedicated to uplifting and empowering the Latino community with the knowledge and tools to shape what's next for our democracy. By creating authentic, cutting-edge content centered on Latino values and cultura, Proximo educates communities about public policy, combats misinformation, and inspires civic participation for a more prosperous, representative future.
# # #